Challenge:
Some people felt that Shiner had changed. That it had gotten too big and too corporate. And that led to rumors that the little Texas brewery had sold out to new owners and that its beer was no longer even brewed in Shiner. (All untrue.)
Brand Story:
Every drop of Shiner is brewed in Shiner, TX.
For the SXSW music festival, Shiner co-hosted an event with Bloodshot Records. We got the word out with guerilla-style posters that drew a clear connection between music and Shiner.
